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Appendix A: Startup Readiness Tool 201

FAMILY ALIGNMENT/SUPPORT

F19. Are family / significant others fully aware of what this venture
will require?

F20. How supportive (confident, committed) are your family / signif-
icant others?
9 Actively supportive (want to help, willing to sacrifice)?
9 Supportive in principle?
9 Neutral or mixed?
9 Passively resistant (have concerns but won’t stand in the
way)?
9 Actively resistant (might pose obstacles to progress)?

F21. Who else are you counting on to support this venture? What is
their level of support or resistance?

Market Questions

M1. How do you define your market? What basic need or problem are
you solving?
9 What value will you create for customers?
9 Are you solving an acute problem for customers, or
providing a nice-to-have benefit?
9 What customer pain are you addressing, directly or
indirectly?

M2. Who is your core customer?
9 Who is already using your product or service, or
something like it? What’s motivating them to use it?
9 How would you describe those who are the best fit for

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