Page 4 - 6 Secrets to Startup Success

CONTENTS

Foreword by Pamela Slim v
Acknowledgments vii
Introduction xi

PART I Entrepreneurial Passion:
A Double-Edged Sword

Chapter 1: True Believers: Why Founders Fall in Love with
Their Ideas
The Sparks of Entrepreneurial Ambition 3
Fanning the Flames of Commitment
If You Build It, Will They Come?

Chapter 2: The Passion Trap: How Attachment to Your Idea Can

Sabotage Your Startup 23

What Is the Passion Trap?

The Damage Done: Six Negative Impacts of
Entrepreneurial Passion

The Core Pattern: How the Passion Trap Works

Icarus Qualities: Who Is Most Vulnerable to the
Passion Trap?

Early Warning Signs: Are You in Danger of Being Trapped?

Moving Forward: Six Principles for Making the Most of
Entrepreneurial Passion

PART II Your Foundation: Six Principles for Launching a
Can’t-Miss Startup

Chapter 3: Founder Readiness: How to Prepare for the 51
Entrepreneurial Journey

The Fundamentals of Founder Readiness

Purifying Your Entrepreneurial Passion

American Management Association • www.amanet.org