Page 140 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

• With b2b marketing, you are likely to be much more effective

at every stage of the sale if you understand, in detail, your
customers’ priorities, strategy, and business.

• Whereas consumer marketing favors mass media to appeal

to large target demographics, business marketing relies on
smaller, more direct channels of distribution to reach a specific
audience.

• A higher level of specialist industry knowledge is required when

orchestrating a business marketing campaign, to target and
appeal to the individual needs of a niche market.

• Personal and long-term client relationships are of particular

significance when seeking to maintain lucrative supplier
contracts—ongoing customer service should be emphasized.

100 GREAT BUSINESS IDEAS • 133