Page 142 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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With the workplace changing and the number of “free agents”
growing, it is increasingly important to develop a strategy for
attracting the best. Remember, talented people need organizations
less than organizations need talented people.
In practice
• Developing a successful EVP is important to organizations
wishing to attract younger workers or technologically skilled
workers.
• Emphasize the stimulation and value of the work your
organization does, as well as the rewards and opportunities.
• Provide opportunities for employees to engage in informal
training and to advance their skills.
• Encourage current and former employees to champion your
organization. Many people now put more trust in word of mouth
than in advertising.
• Fine-tune your EVP for different sections of the job market.
• Change key aspects of the EVP for different areas of the world.
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