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THE INFORMATION ORIENTATION MATURITY MODEL

                                                                     Information Orientation

  Information Technology     Information Management                                           Information Behaviors and
     Practices Capability       Practices Capability                                                Values Capability

IT for Management Support    Sensing                                                          Proactiveness

  IT for Innovation Support  Processing                                                          Sharing
                             Maintaining                                                      Transparency
  IT for Business Process    Organizing
             Support                                                                              Control
                                                                                               Formality
 IT for Operational Support
                             Collecting                                                       Integrity

                                          Source: Professor Donald Marchand, IMD Business School, Switzerland
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