Page 25 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

In practice

• Ensure a consistent delivery of high-quality service and product

across all franchises to gain a positive, stable, and trusted
reputation among consumers.

• Setting up new franchises too close to existing ones can risk

one of the operations being “cannibalized” and losing trade.
Although this can be a positive business practice, it is important
to consider the repercussions.

• Allow franchises to achieve a higher degree of independence,

differentiating them from passive investors or conglomerates.

• Use expert, experienced lawyers or advisers to help—whether

you are selling or buying a franchise. The key to success is to
have the right business product or service, to be clear about the
details, and to agree and work together.

18 • 100 GREAT BUSINESS IDEAS