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• Assess, develop, and improve the processes to manage
information and knowledge. Remember that the technology
itself, while essential for success, is not a corporate panacea.
• Find out more about information orientation from Professor
Donald Marchand or IMD business school, or read about it in
detail online (www.enterpriseiq.com) or in print in his book
Making the Invisible Visible.
16 • 100 GREAT BUSINESS IDEAS
