Page 65 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

• Customer service orientation.
• Initiative and sense of urgency.
• Business knowledge and literacy.
• Problem solving.
• Developing associates and valuing their ideas.
• Teamworking skills.
• Two-way communication skills.
• Valuing diversity.
• Empowerment skills.
• Interpersonal skills.
• Change leadership.
• Integrity.

These are grouped into three areas—the three Ps: passion for the
customer, performance leadership, and people adding value.

In practice

• Find opportunities for managers and marketing professionals

to share customer data. HR has data about what motivates and
engages people, while marketing has insights about external
customers’ needs. Develop a process that manages the causal
links between factors.

• Blend intuition and common sense with sound statistical

analysis.

• Understand the elements of workforce success—what makes

employees productive, effective, and willing to use their initiative

58 • 100 GREAT BUSINESS IDEAS