Page 95 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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In practice
• Talk to your current and potential customers. What do they
value? What are their concerns? What do they want?
• Find out what businesses in other industries are doing to attract
customers.
• Ask people at all levels of your business, including the “extended
family” such as retailers or distributors, how they would keep
the product appealing.
• Plan a series of product enhancements and sales initiatives. A
constant series of incentives to buy is better than a desperate
splurge (or a complacent lack of activity).
• Be prepared to test a range of ideas and initiatives. Find out what
works best, where and why, and see whether it can be replicated
elsewhere.
88 • 100 GREAT BUSINESS IDEAS
