Page 19 - BIMT_Magazine_Final(Interective)

SOARING NEW

HEIGHTS IN AVIATION

Good air transport is ENHANCES
a link to attract unusual
contribution to hit growth COMPETITIVENESS
and competitiveness.
The very fact that the
aviation industry operates
as a catalyst with rapid Q. HOW DO YOU LOOK AT compared to the same period in Getting away from the myopic
growth indicates that as SRI LANKA’S AVIATION 2023. Therefore, we expect view
INDUSTRY IN 2024?
a sector it represents an a continuous robust growth of the As Theodore Levitt mentioned
tourism and aviation industry in
ever-larger proportion of The year 2024 was a great Sri Lanka in 2025. in the philosophy of marketing,
year for us as we were able to
national output. Aviation regain what we lost due to many management must think of itself
not as producing products, but
has become a necessity external and internal shocks Q. WHAT ARE THE KEY LEADERSHIP as providing customer-creating
QUALITIES THAT YOU BELIEVE
for frequent travel be it for such as the global pandemic and ARE ESSENTIAL FOR DRIVING value satisfaction. I believe in
the economic crisis. Passenger
business or leisure. New and aircraft movements at BIA INNOVATION IN THE AVIATION this concept firmly and have
MARKETING SPACE AND
experienced many issues in many
companies have outgrown continued to grow in 2024. In CHALLENGES? industries and many organizations
2018, the airport reached historic
theirs into wide competitive heights with 10.88 million the central core issue for many
failures has been the myopic
network carriers, therefore, passengers and 67,351 aircraft Among the many factors, I would view about the business they
it will be fascinating to movements. We were able to like to highlight three major factors are engaged in. We should be
handle 7.5 million passengers in
observe how the immediate 2023 and we were expecting the that I consider. able to propagate this ideology
at management discussions in
and future advancements passenger numbers to increase organizations and raise awareness
up to around 8.5 million in 2024.
in aviation are addressed We were able to record around 8.8 Visionary Thinking, See the among all the employees through
Big Picture
training and education on the
and tackled. Soaring newer million international passenger Whether it's aviation or any other definition our business, which
heights in the aviation movements, over 56,000 aircraft industry the ability to see the is not product or service-oriented.
movements, and approximately
sector which would 195,000 metric tons of cargo big picture is a critical thing. We For example, in aviation, an airport
should not be looked at as a place
enhance competitiveness operations at Sri Lanka airports should be able to understand where aircraft arrive and go.
in 2024. This marked a growth of
the true concept of marketing
was discussed with 18% in international passenger and business philosophy and It should be more than that.
We should define our business as
Dr Sumith De Silva, Head movements, 20% growth in develop our mindset attuned to connecting people to experience
customer orientation, satisfaction,
Marketing and Corporate international aircraft movements, and delight. Therefore, the leader a destination for example. At our
and 22% growth of cargo
Communications, Airport movements compared to 2023. should be able to see the big company too, we have redefined
our business philosophy in our
and Aviation Services In addition, Sri Lanka was picture of the organization. Where vision and mission statements.
do we drive our organization
(Sri Lanka) (Private) able to achieve 2 million is the key factor here. The leader
Limited. international tourist arrivals in needs to identify the vision of the
2024 demonstrating a significant
organization and stimulate the
43.49% increase in tourist arrivals people to work towards the vision.

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