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REV
                                                       REVAMPING
                                                                         AMPING





                                                 INNOV                        A     TIONS                                                THE SRI LANKA                     AND HOUSEHOLDS TO CUT             ENGAGING IN INITIATIVES
                                                 INNOVATIONS



                                                                                                                                                                           BACK ON STATIONERY
                                                                                                                                         STATIONERY MARKET HAS
                                                                                                                                                                                                             SUCH AS COMPETITION
                                                                      IN PAPER TO                                                        EXPERIENCED CONSISTENT            PURCHASES, WITH                   DRIVEN PRICING AND
                                                                                                                                                                                                             UPHOLDING QUALITY.
                                                                                                                                                                           CONSUMERS OPTING FOR
                                                                                                                                         GROWTH, DRIVEN BY
                                                                                                                                                                                                             INDUSTRY REVENUE
                                                                                                                                                                           DIGITAL NOTEBOOKS AND
                                                                                                                                         THE CONTRIBUTIONS OF
                                                                                PRODUCT                                                  SEVERAL KEY INDUSTRY              EMAIL. A SIGNIFICANT              IS MEASURED ACROSS
                                                                                                                                                                           FACTOR BEHIND CERTAIN
                                                                                                                                         PLAYERS. AS THE
                                                                                                                                                                                                             SEVERAL DISTINCT
                                                                                                                                                                                                             PRODUCT AND SERVICES
                                                                                                                                                                           ORGANIZATIONS SUCCESS IS
                                                                                                                                         COMPANIES HAVE PLAYED
                                                    MANUFACTURING                                                                        A PIVOTAL ROLE IN                 THEIR ABILITY TO INNOVATE         LINE COMBINED
                                                                                                                                                                           IN MARKETING STRATEGIES.
                                                                                                                                         EXPANDING THE MARKET BY
                                                                                                                                                                                                             WITH EFFECTIVE
                                                                                                                                         OFFERING A WIDE RANGE OF
                                                                                                                                                                           HAVE EFFECTIVELY
                                                                                                                                         HIGH-QUALITY PRODUCTS,            THESE ORGANIZATIONS               MARKETING, AND
                                                                                                                                                                                                             SOCIAL RESPONSIBILITY.
                                                                                                                                         FROM BASIC WRITING                REACHED A BROAD                   INTERESTINGLY, THE
                                                                                                                                         TOOLS TO SPECIALIZED              AUDIENCE WITH SALES               EMERGENCE OF NICHE
                                                                                                                                         ART SUPPLIES, CATERING            PLUNGE IN LINE WITH THE           OPPORTUNITIES IN
                                                                                                                                         TO THE DIVERSE NEEDS              WIDER INDUSTRY AND HAS            DOWNSTREAM MARKETS

                                                                                                                                         OF THEIR CUSTOMERS.               ESTABLISHED A STRONG              HAS LED TO AN UPTICK
                                                                                                                                         MANUFACTURERS                     BRAND RECOGNITION.                IN THE NUMBER OF NEW
                                                                                                                                         HAVE FACED TOUGH                  IN ADDITION TO THEIR              ENTERPRISES WERE

                                                                                                                                         COMPETITION FROM                  PRODUCT OFFERINGS,                DISCUSSED DURING
                                                                                                                                         DIGITAL COMMUNICATION,            THESE COMPANIES HAVE              AN INTERVIEW WITH
                                                                                                                                         DATA TRANSFER, AND                ALSO DEMONSTRATED                 MR. ASITHA
                                                                                                                                         STORAGE SOLUTIONS. WEAK           A COMMITMENT TO                   SAMARAWEERA,
                                                                                                                                         ECONOMIC CONDITIONS               CORPORATE SOCIAL                  MANAGING DIRECTOR -

                                                                                                                                         HAVE LED BUSINESSES               RESPONSIBILITY, ACTIVELY          ATLAS AXILLIA.















         27   From Campus to Corporate Leadership  l  Aug/Sep 2025  l  www.bimt.lk                                                                                                      From Campus to Corporate Leadership  l  Aug/Sep 2025  l  www.bimt.lk  28
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