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Q: ATLAS HAS ESTABLISHED Q: WHAT ROLE DOES TECHNOLOGY Q: WHAT LEADERSHIP APPROACHES Q: AS SUSTAINABILITY BECOMES Q: HOW DO YOU CULTIVATE AND
ITSELF AS A MARKET LEADER PLAY IN YOUR PRODUCT DO YOU EMPLOY TO FOSTER AN INCREASING CONCERN FOR MENTOR FUTURE LEADERS WITHIN
IN SCHOOL STATIONERY. WHAT DEVELOPMENT PROCESS, AND INNOVATION WITHIN YOUR TEAMS CONSUMERS, HOW IS ATLAS ATLAS, ENSURING THAT THE
KEY STRATEGIES HAVE YOU HOW HAS ATLAS UTILIZED WHILE ENSURING ALIGNMENT ENSURING THAT ITS PRODUCT COMPANY CONTINUES TO THRIVE
IMPLEMENTED TO MAINTAIN THIS TECHNOLOGICAL ADVANCEMENTS WITH ATLAS’S OVERALL BUSINESS OFFERINGS, PARTICULARLY UNDER NEW LEADERSHIP AS THE
COMPETITIVE EDGE? TO CREATE MORE INNOVATIVE STRATEGY? SCHOOL STATIONERY, ARE INDUSTRY EVOLVES?
SCHOOL STATIONERY SOLUTIONS? ENVIRONMENTALLY FRIENDLY?

Atlas is proud to hold an average market In today’s rapidly advancing Innovation is integral to Atlas’s Sustainability is a core value for Atlas, Developing future leaders and nurturing
share of 60% across most product technological landscape, each strategy and extends beyond product supported by our parent company, critical talent is a priority for Hemas and
categories, with some categories generation interacts with technology development. As a leader, my role is to Hemas Holdings PLC. Hemas has for me personally. At this stage in my
exceeding even that. This is a significant differently. Millennials started with unlock creativity and energy within the robust sustainability initiatives, and career, leaving a legacy and inspiring
achievement. When Atlas Axilla was personal computers and the emergence organization, particularly among the Atlas actively participates in these the next generation matters more than
acquired by Hemas Holdings PLC in of smartphones, Gen Z grew up “young, creative, and restless” members efforts. Our approach is holistic, personal accomplishments. I approach
2018, market shares were already high, immersed in apps and social media, of our team. addressing not just the environmental this in several ways:
in the 50% range. However, instead of while Gen Alpha is entering a world impact of our product portfolio but
just maintaining these shares, we have driven by AI. At, Atlas, we embrace Our leadership philosophy is rooted also our carbon footprint, resource 1. MENTORSHIP:
improved them. technology by understanding how each in providing a clear framework and sustainability, and broader ecological I conduct one - on-one mentoring
generation adapts to it and balance this safeguards to guide innovation while concerns. sessions with high-potential leaders,
Our approach is long-term and with traditional, hands-on skills. encouraging experimentation. We sharing experiences, discussing books
sustainable, focusing on being deeply adopt a “fail fast, learn fast” mindset Here are a few examples of our and trends, and challenging them to
connected to our consumers. We We have channeled this effort into rather than adhering to rigid, traditional initiatives: think critically.
operate using a framework called the what we call “ATLAS WORLD,” which frameworks such as the stage gate
“Five P’s,” ensuring we stay ahead in comprises five pillars: process. Instead we adopt an iterative 1. SUSTAINABLE SOURCING: 2. TRAINING PROGRAMS:
each area. These are: approach allows us to stay agile and We source paper from suppliers Atlas offers robust training initiatives,
1. E-LEARNING: responsive to change. committed to sustainable forestry including external workshops, overseas
1. PURPOSE: Providing digital tools and resources to practices. training, e-learning, and project-based
Our mission is to unleash the potential support education. Additionally, we encourage all team learning.
of the next generation. To this end, we members, including more experienced 2. PLASTICS MANAGEMENT:
conduct numerous outreach programs, 2. E-COMMERCE: colleagues, to stay informed about We are working to reduce the 3. OPPORTUNITIES FOR GROWTH:
including scholarships, teacher training Enabling seamless online shopping emerging trends, shifting consumer environmental impact of plastics in our Those who embrace challenges and
and exam preparation seminars. experiences for our consumers. behaviors, and advancements in products and packaging. demonstrate potential are given
product technology. We also broaden leadership positions to grow and
2. PRODUCT: 3. BLENDED CUSTOMER EXPERIENCE our evaluation of return on investment 3. RENEWABLE ENERGY: contribute further.
We prioritize innovation and design, (PHYGITAL): (ROI) to consider long-term consumer We have made significant investments
always staying ahead in creating Combining the physical and digital value and strategic impact, rather than in solar energy to reduce our By focusing on development and
appealing and functional products. worlds to enhance the consumer focusing solely on immediate financial dependence on fossil fuels. empowerment, we ensure Atlas, remains
journey. returns. resilient and future-ready.
3. PRICE: These efforts, combined with ongoing
We maintain affordable and competitive 4. PURPOSE: collaborations across the value chain
pricing to ensure accessibility. Aligning all our technological initiatives and with stakeholders, ensure that
with our mission of empowering the our products align with the growing
4. PLACE: next generation. consumer demand for eco-friendly
Our distribution network is extensive solutions.
and unmatched, ensuring availability 5. DIGITAL MARKETING:
across the market. Using data-driven strategies to
effectively engage and inspire our
5. PROMOTION: consumers.
We actively engage with consumers
through exciting initiatives that foster This innovative and unique approach
brand loyalty and strengthen the not only addresses current consumer
connection with Atlas. needs but also prepares us to integrate
emerging technologies as they evolve.
This comprehensive approach allows us
to maintain our competitive edge while
continuously adding value to the lives of
our consumers.

29 From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk 30