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REV
 REVAMPING
 AMPING





 INNOV A TIONS  THE SRI LANKA                   AND HOUSEHOLDS TO CUT             ENGAGING IN INITIATIVES
 INNOVATIONS



                                                BACK ON STATIONERY
              STATIONERY MARKET HAS
                                                                                  SUCH AS COMPETITION
 IN PAPER TO  EXPERIENCED CONSISTENT            PURCHASES, WITH                   DRIVEN PRICING AND
                                                                                  UPHOLDING QUALITY.
                                                CONSUMERS OPTING FOR
              GROWTH, DRIVEN BY
                                                                                  INDUSTRY REVENUE
                                                DIGITAL NOTEBOOKS AND
              THE CONTRIBUTIONS OF
 PRODUCT      SEVERAL KEY INDUSTRY              EMAIL. A SIGNIFICANT              IS MEASURED ACROSS
                                                FACTOR BEHIND CERTAIN
              PLAYERS. AS THE
                                                                                  SEVERAL DISTINCT
                                                                                  PRODUCT AND SERVICES
                                                ORGANIZATIONS SUCCESS IS
              COMPANIES HAVE PLAYED
 MANUFACTURING  A PIVOTAL ROLE IN               THEIR ABILITY TO INNOVATE         LINE COMBINED
                                                IN MARKETING STRATEGIES.
              EXPANDING THE MARKET BY
                                                                                  WITH EFFECTIVE
              OFFERING A WIDE RANGE OF
                                                HAVE EFFECTIVELY
              HIGH-QUALITY PRODUCTS,            THESE ORGANIZATIONS               MARKETING, AND
                                                                                  SOCIAL RESPONSIBILITY.
              FROM BASIC WRITING                REACHED A BROAD                   INTERESTINGLY, THE
              TOOLS TO SPECIALIZED              AUDIENCE WITH SALES               EMERGENCE OF NICHE
              ART SUPPLIES, CATERING            PLUNGE IN LINE WITH THE           OPPORTUNITIES IN
              TO THE DIVERSE NEEDS              WIDER INDUSTRY AND HAS            DOWNSTREAM MARKETS

              OF THEIR CUSTOMERS.               ESTABLISHED A STRONG              HAS LED TO AN UPTICK
              MANUFACTURERS                     BRAND RECOGNITION.                IN THE NUMBER OF NEW
              HAVE FACED TOUGH                  IN ADDITION TO THEIR              ENTERPRISES WERE

              COMPETITION FROM                  PRODUCT OFFERINGS,                DISCUSSED DURING
              DIGITAL COMMUNICATION,            THESE COMPANIES HAVE              AN INTERVIEW WITH
              DATA TRANSFER, AND                ALSO DEMONSTRATED                 MR. ASITHA
              STORAGE SOLUTIONS. WEAK           A COMMITMENT TO                   SAMARAWEERA,
              ECONOMIC CONDITIONS               CORPORATE SOCIAL                  MANAGING DIRECTOR -

              HAVE LED BUSINESSES               RESPONSIBILITY, ACTIVELY          ATLAS AXILLIA.















 27  From Campus to Corporate Leadership  l  Aug/Sep 2025  l  www.bimt.lk  From Campus to Corporate Leadership  l  Aug/Sep 2025  l  www.bimt.lk  28
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