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ENTREPRENEURIAL BREW:

THE SRI LANKAN BRAND

MAKING WAVES IN Miracle Tea, founded

THE MIDDLE EAST by a Sri Lankan

entrepreneur Riyard

Jamaldeen, has
become a standout

Q: TELL US ABOUT MIRACLE TEA. Q: WHAT MAKES MIRACLE TEA Q: WHAT’S NEXT FOR MIRACLE brand in the Middle
HOW DID IT ALL BEGIN? STAND OUT FROM OTHER TEA?
BRANDS? East by blending
Miracle Tea started with a simple goal: We are working on expanding our
to share the rich heritage of Our strength lies in authenticity and product line. Wellness teas, herbal traditional Ceylon tea
Sri Lankan tea with the world. I was quality. We source directly from the infusions, and ready-to-drink formats
born in Sri Lanka, surrounded by the best estates in Sri Lanka, ensure strict are all in development. Our goal is to heritage with modern
culture of tea, and I saw an opportunity quality control, and maintain a close become a household name in tea, not
to combine that tradition with modern connection to our supply chain. We just in the Middle East, but globally. health trends.
quality standards and branding. That is also focus on clean, modern branding
how Miracle Tea began. that appeals to today’s consumer while Q: ANY ADVICE FOR ASPIRING Through strategic
respecting tradition. ENTREPRENEURS?
Q: WHY DID YOU CHOOSE THE Absolutely. Aspiring entrepreneurs localization, trade
MIDDLE EAST AS A TARGET Q: HOW INVOLVED ARE YOU IN should begin with a strong, clear partnerships, and
MARKET? THE DAY-TO-DAY OPERATIONS? vision and stay deeply involved in quality control, the

The Middle East has a strong I am very involved. I oversee product every aspect of their venture. Prioritize
tea-drinking culture. People here development, work with our suppliers, quality in your product or service, and brand gained rapid
truly appreciate quality, flavor, and and stay in close contact with our never cut corners, as your reputation
authenticity. I believed there was a partners in the Middle East. That depends on it. Stay true to your values, recognition across
gap in the market for a premium, personal connection has been even when faced with challenges.
health-focused tea brand with genuine important to our growth. Entrepreneurship is rarely easy, but the Gulf. Committed
Sri Lankan roots. It was the perfect persistence, passion, and integrity are
match, and the response has been very key. Believe in your mission, learn from to sustainability and
positive. Q: IS SUSTAINABILITY PART OF failures, and keep pushing forward.
YOUR BUSINESS MODEL? Success follows those who remain fair trade, Riyard
dedicated and consistent.
Q: WAS IT CHALLENGING TO Yes, definitely. We follow fair-trade Jamaldeen now
ENTER SUCH A COMPETITIVE practices, support ethical labor, and plans to expand
contribute to community development
MARKET? in Sri Lanka’s tea-growing regions.
Absolutely. The region is competitive, Consumers in the Middle East value into wellness and
and preferences vary across countries. knowing that their products come from ready-to-drink teas,
We had to be strategic. We localized responsible and ethical sources.
our packaging, partnered with trusted making Miracle Tea
distributors, and participated in major
food expos across the UAE, Saudi a growing symbol
Arabia, Qatar, Oman, and Kuwait. It
took time, but step by step, we built of global Sri Lankan
trust and brand recognition.
excellence.

61 From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk 62