Page 143 - ITUK Press Cuttings 2017

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Glol:sally, lsnzu ortly hcrs two wholly owned distributors; and imnically, if Australia had moved &om
,lttstrslicr ctnd the Llnited Kingtlont, and one man in his Euro 5 to Euro 5 at the same time as Europe,
we might have made more progr€ss
i{ireer has heutled the developntent ofboth. Havrever on with heavier weight products for Britain,
.i1 fr4uy, Yuki Mut"uta re tires frrsm lsuztt 1"ruck LJK with both however the latest injormation we have
is that Australia won't h going to Euro 6
the {}z untl Brit murkets in qottd sl'tupe nncl in tlorttl ltttrtt}s. until 20?2.
'Still on the subieet of emissions, I feel we
Alistuir Volktnce hucl the ltonrsur ot' saying Jarewell to a have an opportunity with Brexit to take a
remorlruble Sterson, not ttnly hecoilse iniiially he was u long look at global emissions standards.
!apanese gent who spoke English witlt on Ar.tstrrtlian accent, When we leave Europe we may or may
not stick to rurlrsnt Euro 6 smis$ions, but
ltttt rnore importantly he continually demonstrttted his now we should be looking at intemational
be{ief in the lsuzu prorlurt anrl its Jitture,.. standards such ar an amalgam of say
Califqmia and |apan to hy and build a
global parity.
l, LIKI MUxa*TA is about to reach the twor*rolly owned lsuzu distributors in 'lf that was pooeible, it would in the
! golden age of 65, but he has already the worl4 the other being Australia. And futurebe less of abarrierto international
I enjoyed a number oigolden years I have been extremely forfunate to have trade when aII marke$ would be singing
ashead man in the truck sale* business, headed both. from the same emissione snng sheet.
ail startingback in ?004 when he was 'Coming to the UKwas a challenge, and 'At the moment our hsttest selling line is
despatdred from |apan to take charge of whereas we were market leader'down the 7,5 tonne range where we are nurnber
I*uzr.rls enlarging share of the Australian under' this was certainly not the case in the thre€b€hrnd DAF and lvsco in *re UK
truck market. United Kingdom. with iust under 767o of the market which,
As chairman he was continually on the 'With the British truck market we had to remarkably we have only just found outl
lookcut for a managing diredor and in Phil compete inwhat isgenerally accepted tobe 'I and all other manufachrrers competing
Taylor he eventr.rally found the right man the mostopen minded s*les sertor in Eurcpe in the UK mar.ket cannot underutand
to er*urc that lsuzu retained its Frmitinn as where all truck manufacturers are given a how truck registration* information on a
number one truck regiskations conrpany in fair crack of the w,hip. However in many month to month basis contravenes anti-
Australia. respecu thafs wlry we havebeen successful,' mmpetition laws. I'm a member of the
And that prcbably pnmpled th* msve and ITUK managing director Pete Murphy SMMT commercial vehicle group and we
tbr Yuki Murata to the pmt of chairman agree$. made a demand f*rmonthly, rtot quarterly
Isuzu Truck Eunrpe based in Belgium. 'We go down the standard route of slathtics, however'Eulope' insist$ such
Then in 2013 Isuzu HQinJapan decided placing demo vehides in fleets and o[ information is'anti-competitive'.
to take overori.nership oflsuau Tru{k LIK iowse Isueu trud<s pror.ide their own
and Yuki took on the additional p*st of particular transport solutions Iike extra ffiffiSTIES
chairman of the nnw 10S$ wholly owned payload. ALso, we have the famous IT1IK
{TUK and, wi*r industry legend Nikki Custsmer Care progtamrne initialed by Pete Murphy is working on expanding
King talking rrf retirement, it was obviously NikkiKing. the leuzu Truck$ network in Britain
deemed prudent t+ secure her succession, 'Currentiy we're offering rigid truck up by recently introducing a new'service
'ITUK is the most important and the best to 12 tonnes and we'rc hoping to have an onh,' dealer status and on this basis two
seiling market for lruzu lirlcks in Europe,' 18 tonner in the not lco distant future' We r,r.h d*ulo. have started in the north of
confi.rmed Yuki Murata. 'It is one of only have regularly telegraphed this tolapan Scodand; Bri-lriickin Inverness and Almar

EEI C"-,"e*Irl Ue*ricle Errglncor May 2017