Page 2 - GR Case Study

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BEM | 416 Gallimore Dairy Rd, Suite N, Greensboro, NC 27409 | Phone: 336.851.0040 | Fax: 336.851.0664 | Web: BEMinteractive.com
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1.
ARMC leadership wanted to maintain the hospital’s reputation for high
quality, personal service.
The small radiology group had to choose the right path for their patients
and physicians – get bigger, disperse, or merge with another group already exceeding highest standards of excellence in Radiology.
BACKGROUND
In 2014,Greensboro Radiology (GR) began providing imaging services at Ala-
mance Regional Medical Center (ARMC), the newest addition to the Cone Health VERTICALn/STeACtKEwD LOoGOrk. The Cone Health network encompasses six hospitals and many care and
practice sites across a six-county region, employing 11,000 individuals. Prior to 2014, a six-member radiology group served the needs of ARMC. Unique needs for
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2.
each implied decision points for ARMC executives and the small radiology group:
HORIZONTAL/WIDE FORMAT LOGO
After only six months, ARMC President Preston Hammock described the transition with GR imaging services as smooth:
“What really impressed me was the attitude and culture with which the Greens- boro Radiology leaders approached me. They reached out to me, and we quickly developed a strong rapport ... We are [now] facing challenges and seeking solu- tions together. Relationships are so important.”
“What Greensboro Radiology does is the future of value-based care.”
—Dr. Timothy Finnegan, Medical Oncology and Hematology Specialist with Alamance Cancer Center
GR has taken a proactive approach to adding value across a wide spectrum of fac- tors that all add up to healthier populations. GR brings a unique mix of culture, a highly specialized team of radiologists, and the most advanced technology avail- able.
EIGHT WAYS GREENSBORO RADIOLOGY ENHANCES VALUE-BASED CARE AND A HOSPITAL’S BOTTOM LINE
In an early 2015 press release, CMS (Centers for Medicaid and Medicare Ser- vices) wrote, “Overall, HHS seeks to have 85 percent of Medicare fee-for-service payments in value-based purchasing categories 2 through 4 by 2016 and 90 percent by 2018.”
2 CASE STUDY | Greensboro Radiology | 336.274.6682 | info@gsorad.com 1 Greensboro Radiology | 336.274.6682 | info@gsorad.com