Page 4 - GR Case Study

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The transitions occurring in healthcare are not the first nor last leaders will experi-
ence. The GR commitment goes beyond the reading room and technology advances.
The difference is a willingness to collaborate with physicians, technologists, and
patients alike to forge the right care path.
3 . Make Transitions Smooth for Healthcare Executives and
VERTICAL/STACKED LOGO
Medical Staff
HORIZONTAL/WIDE FORMAT LOGO
BLACK REPRODUACsTIOPN:reston Hammock noted, “Transitions involve a lot of change management. Greens- Two logo options are available:
stationary.
health care. They accommodated me and my medical staff across the board to not only
help us tell our story, but also help us update processes and keep pace with the rapidly
changing world of technology. It freed me to spend time on the many other things that
boro Radiology took to heart my concerns about continuing to offer really progressive
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Grayscale for use with fax cover sheets and other simple
BEM | 416 Gallimore Dairy Rd, Suite N, Greensboro, NC 27409 | Phone: 336.851.0040 | Fax: 336.851.0664 | Web: BEMinteractive.com
I needed to handle.”
4. Provide Conclusive Reads, Detailed Reports, and Metrics Coupled with One-On-One Conversations
GR sends multiple radiologists of complementary specialty areas to clinical confer- ences. For example, a GI cancer conference may be attended by abdominal imaging, PET, and interventional radiology specialists.
“In this day and age, patient demands are mov- ing us away from the generalist approach. It’s really been a help to us having Greensboro Ra- diology offer an MSK division; we’re just getting more accurate reads.”
—Dr. Kevin Krasinski Orthopaedics Surgeon and Sports Medicine Specialist with Triangle Orthopaedics
“We get direct interaction during the cancer conferences with multiple radiology specialists. I’ve noticed that even when someone disagrees with them, no one gets offended,” said Dr. Timothy Finnegan, Medical Oncology and Hematology Specialist with Alamance Cancer Center. “We’ve also seen better turnaround times for reads and interventional procedures. The inconclusive results are less frequent. Patients are happy because results are shared directly with them, often during the visit. All of this together makes my job easier.”
Dr. Richard Cooper, General Surgeon with Ely Surgical Associates, praises GR for engaging with him in patient care decision making. “I’ve had nothing but good luck with all the GR radiologists. They have yet to just turn me down on a requested proce-
4 CASE STUDY | Greensboro Radiology | 336.274.6682 | info@gsorad.com 3 Greensboro Radiology | 336.274.6682 | info@gsorad.com