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Give a clear overview of the    for themselves if they meet the minimum   employees now prioritize working for
 job and responsibilities   requirements for the position before   organizations with strong values and
 applying, which can in turn save you time   beliefs. Culture can give employees
 You want to ensure that you’re accurately   when your HR department and recruiters   a sense of belonging that can
 advertising the job opening, so it’s important   start reviewing applications.   ultimately create a more valuable
 that you and your HR department and   working experience for everyone. It’s
 recruiters first understand what the job will    Offer a glimpse at the    therefore important to note in your
 entail. After all, if you don’t fully understand   benefits and salary  job description how your organization
 what the position involves, applicants won’t   encourages work-life balance,
 either. So consider the responsibilities   Listing benefits such as health insurance,   maintains open communication
 of past employees in this role or, if it’s   a 401(k) match, and the amount of time off   between departments, or offers career
 a new role, what value job seekers can   is a great way to attract applicants. In fact,   growth. This gives applicants a look
 bring to your company. This examination   according to an Indeed survey, 83 percent   into your organization that can help
 of duties and priorities can help you   of job seekers stated that benefits were a   them determine if the company’s
 explain them better in the job description.   major factor in their decision to accept or   values are aligned with their own.
 You can include a quick overview of the   decline a job offer. So any company-paid   While many
 job, company, and expectations of the   benefits that your organization offers can   aspects of job    Show some personality
 position and then offer more specifics   help incentivize more qualified applicants   descriptions are   your organization, it can attract   around, so you want to make sure
 on the day-to-day by listing out the job   to apply for the position.   While many aspects of job   applicants to your opportunity   that your descriptions reflect what
 responsibilities in bullet points. These   fact based, it’s   descriptions are fact based, it’s    and, ultimately, your company.   the positions currently are. This can
 sections will help applicants determine   According to another Indeed survey,    also a good idea   also a good idea to make your   make the hiring process easier since
 if they are interested in the role and have   68 percent of active job seekers are more   to make your   descriptions more enticing for    Regularly update your    the HR department and recruiters
 what it takes to fulfill the responsibilities.   likely to apply for a position if the salary   applicants by adding in some   job descriptions  have a more accurate idea of what to
 is listed in the job description. Therefore,   descriptions   personality. You can opt to   look for in potential applicants. It can
  Include any requirements  it can be vital to your recruiting process   more enticing   include a joke, add quotes from   While it can take some time to write   also set candidates up for success
 that you at least touch on salary in the   for applicants by   current employees, or use phrases   effective descriptions, it is important   since they know what to expect from
 Job descriptions should include details   description. You can opt to include an exact   adding in some   that reflect the culture of your   to keep them up to date. Positions   the position should they be offered it.
 on any skills, education, and past job   salary or salary range or state that it will be   business. When your language   change, new responsibilities are
 experiences that applicants need to   discussed in the interview process.    personality.  gives insight into the character of   added, and departments shift   Job descriptions are an essential
 possess to satisfactorily perform the                                           part of the recruitment process
 responsibilities. For example, if a candidate    Talk about company culture     and help your organization bring in
 needs to have an MBA, include that in                                           new talent. So be sure to take the
 the job description. Similarly, if there’s   Company culture can play a large role in   Take  Examine your organization’s current recruitment process, and   time to craft a well-thought-out
 a specific skill they need, like graphic   not only bringing in new employees but   Action  determine if you could benefit from creating more detailed and   job description to make the process
 design, that should also be listed on the   also keeping them. The workforce has   accurate job descriptions.   easier and more effective for
 application. This allows candidates to see   changed greatly in the past few years;   everyone involved. n





 30 / BUSINESS IN ACTION                                                                          businessinaction.com / 31
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