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LEADERSHIP

The Keys to Crafting an MPLOYEES ARE THE HEART

of any company. They’re the
ones operating it day-to-day
Effective Job Description and actively striving to meet the mission

and vision of the business. Because no
organization can excel without quality
employees, it’s vital to have effective and
Well-written job descriptions help to recruit qualified candidates enticing job descriptions posted online to
outside of your organization who can further grow your business. attract outside applicants. This process
can bring in new perspectives and
BY ALLISON GOMES
candidates with specialized skills that can
help your business continue to grow. It’s
essential that you work to create carefully
thought-out and crafted descriptions, so
here’s a closer look at what to include.

Use a specific job title

The job title is the first thing that potential
applicants see when looking for open
positions. Many job seekers start by
searching for standard keywords and
phrases that can help narrow down their
search. However, because there are over
ten million current job openings in the
US, titles also need to stand out from
the pack. It’s therefore important for job
titles to be as specific as possible without
straying too far from the standard. For
example, if you’re hiring for a writing
position, you’ll want to include “writer”
in the title, but you can get more specific
with phrases like “content writer,”
“proposal writer,” or “UX writer.” Having
this specificity will help to bring in more
qualified applicants who are looking for
these positions.

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