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was done because the company’s to continue to connect our family candy. The everyday business is team finishes production for Easter
number one priority is the safety company with our brands. easier to track and produce based on (usually every January), they move
and health of our associates. Our history, new distribution, promotions, right into producing Halloween, then
associates appreciated getting paid and regular everyday sales. Christmas, and then Easter for the
during this time, and, thankfully, Would you elaborate on following year. Peeps candy is so
our retailers respected this tough your company’s stated goal Peeps are truly seasonal, with most unique and in such high demand
decision. We came out of the of “bringing sweetness to of the sales occurring at Easter. that we work with our retailers to get
temporary shutdown stronger than people’s lives”? Once the dedicated marshmallow early forecasts to be able to produce
ever with loyal associates and our
brands in high demand. “Bringing sweetness to people’s
lives” is about more than just the
great candy we make. It’s about “Our focus on our four
How many family members bringing sweetness to people in a brands has allowed
have run the business? How variety of ways, including being an us to invest and
important is the family aspect employer of choice, volunteering in
to your company’s success? the community, providing grants grow them into some
to local nonprofits, producing in of America’s most
Seven family members have run the only way our company can thrive a landfill-free facility, and being beloved brands.”
business over the last one hundred is if our community is thriving. We a good corporate citizen. How we
years. Sam Born was our founder. have built a culture of respect, and do things is just as important as
Born’s brothers-in-law, Irv and Jack our purpose is to bring sweetness to what we do. We strive to be a highly
Shaffer, joined the business shortly people’s lives. respected confectioner with beloved
after the retail store opened. Sam’s brands and enthusiastic fans. Being
son Bob joined the company in 1946 respectful in everything we do is our
and was instrumental in automating Why focus on perfecting a core value and has not changed over
the Peeps production process. Bob’s few core products versus the years.
son Ross and Jack’s son David joined expanding your products
the business in 1978 and became co- exponentially, as other
presidents in 1992. David Shaffer and confectionary companies How does Just Born account
his son-in-law Gardner “Chip” Jett have done? company and history outside our for consistent monthly demand
are the current co-CEOs. local market because we know people versus seasonal demand?
Our focus on our four brands has today care as much about the culture
Remaining family owned and the allowed us to invest and grow them and story behind the products they We have great production associates
family commitment to giving back to into some of America’s most beloved buy as they do about the products who are organized by the different
our community in a variety of ways brands. Our challenge is in how we themselves. We have a great story products we make: chewy candy,
has allowed Just Born to thrive. The educate people about our family to tell, and we have an opportunity marshmallow candy, and chocolate

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