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and holiday celebrations, which is why
quality is so important to us. Families
have shared our confections with
loved ones for generations, and people
often say that our treats evoke happy
memories and feelings of nostalgia.
Though it may seem simple, our
candies mean more to our fans, which
is why we aim to provide the highest-
quality product possible.

Just Born is celebrating its
one-hundredth anniversary in
2023. What does that mean
to the family?

the product year-round and then sell to develop new products and flavors Your company doesn’t just Not many family businesses survive
it during three seasonal periods. that fit with the brand equities and make confections; it makes beyond the second generation, so
expand the fan base. quality confections. Tell us to be celebrating one hundred years
about what quality has with the third generation leading the
How do you decide between With Peeps, for example, the meant to your reputation way is amazing. Staying true to our
having only tried-and-true timeless yellow chicks have been and success: family values, our engaged associates,
offerings versus expanding our best seller for years; however, and our iconic brands are at the core
them to a wider audience we have been able to dramatically There’s a reason the word quality of our success, so the focus of our For more info, visit justborn.com
of consumers? grow the brand through flavors is in our company name, Just one-hundredth anniversary will be to
that have more appeal to a younger Born Quality Confections. We honor and celebrate our associates,
We think we’ve struck a perfect audience like Party Cake, Sour are committed to consistently stakeholders, and community,
balance of providing fans with the Watermelon, and Cotton Candy. We producing products of the highest which have all played a major role
well-known and loved classics that have also developed products that quality and will continue to focus on in the success of our company. “We take great pride in knowing that our
they’ve seen for generations while are more indulgent for adults to cutting-edge product innovation. Going forward, we are committed to candies are a major part of many people’s
still coming up with refreshing new enjoy, such as our Peeps Delights, We take great pride in knowing remaining family owned, making our
ways for fans to enjoy our candies. which are classic individual Peeps that our candies are a major part brands more widely available, and family traditions and holiday celebrations,
We do a lot of research and testing dipped in chocolate. of many people’s family traditions bringing sweetness to people’s lives. n which is why quality is so important to us.”

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