Page 42 - PHR - Business In Action Magazine 5.9.23 (1)_Neat
P. 42

MARKETING


























 The Value






 of Value





 Propositions







 An expert explains the importance
 of this often unheralded tool in your
 customer-acquisition arsenal.

 INTERVIEW WITH ALAINA CHIAPPONE
 WRITTEN BY MATTHEW BRADY
















 38 / BUSINESS IN ACTION                                                                         businessinaction.com / 39
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