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Visitor Center Distribution Program (VCD)

What Is the Visitor Center Distribution Program?
The Louisiana Travel Association provides members with a low cost means of distribution in both print and digital through the state and
regional visitor information centers. These 53 visitor centers are operated by the state of Louisiana, by city and parish governments, cham-
bers of commerce and tourist bureaus throughout the state. We also market these digitally to AAA/CAA offices in North America and
Canada. This program assists members in getting their brochures in front of visitors traveling to Louisiana.

How Does The Program Work?
A master list of visitor center distribution participants is supplied to the network of centers together with each participant’s brochure. Updates
are sent to each center monthly. While every effort is made to encourage each center to order all participating members’ brochures, LTA can-
not be responsible for making certain that is the case. We urge participants to review their annual reports and to contact centers who are
not ordering their brochures.

How Can I Participate?
A member must sign a yearly contract price based on brochure size. The brochure is assigned a code number and a bundle of the
brochure is sent to each center. Each center orders brochures according to the need of the center using the code assigned. Following
the initial shipment, LTA will warehouse the remaining brochures and bulk ship them as ordered. A maximum of 10,000 brochures
will be distributed per annual contract. If more than 10,000 of your brochures are distributed annually, you will be contacted
regarding additional billing options. As we near your annual contract renewal date, the LTA office will automatically mail out an
invoice for the upcoming year.

How Many Brochures Will I Need?
It is not possible to determine how many of your brochures will be needed to satisfy the requests of the visitor centers each year. While
the number of brochures needed varies according to the participant’s location and description, the average is 3,000 copies. This should
assist you in budgeting on an annual basis for the distribution of your promotional literature. Remember that new brochures on the
program will be distributed quickly at first but will settle to a normal level once the centers are familiar with their availability. Every
brochure must meet certain guidelines set by the Louisiana Office of Tourism in order for it to be distributed to the nine state information
centers. A copy of the guidelines can be obtained by calling the LTA office.

Where Do I Send My Brochures For Distribution?
The brochures should be shipped prepaid to: LTA
4100 S. Sherwood Forest Blvd., Ste. 202
Baton Rouge, LA 70816

****It is the participant’s responsibility to notify LTA of ANY changes in design or content of their brochure.
They must also contact LTA when a special offer has expired.

ADDED VALUE:
• Participants of LTA’s Visitor Center Distribution program will also be featured on LTA’s Digital Visitor Center Website,
www.louisianatravelassociation.org/digital-visitor-center.

Digital Marketing:
• AAA/CAA markets- digital visitor center link to all these markets
• Digital campaigns to visitors – Targeting those booking trips to Louisiana. Reporting available at end of program.
• Link to LTA Quarterly Group and AAA e-newsletters.
SPECS for Digital Visitor Center:
35 words of copy, contact info, website link, link to flipbook, link to newsletter sign-up. Downloadable pdf of brochure
(no more than 10mb).
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