Page 39 - NEWLTAmarketingplan2026_2027flipbook
P. 39
TV & STREAMING
Gray Media’s OTT Video Targeting
Individual Buy
Reach travelers through targeted streaming video ads placed on top-tier platforms like Hulu, ESPN,
Discovery, Peacock, FOX Sports, and more. This package delivers impressions on premium, brand-safe
publishers where audiences consume long-format content.
CAMPAIGN
• Starts any time
• No limit on months purchased within
PLATFORMS INCLUDE the fiscal year
Disney+, Hulu, ESPN, FOX Sports, Discovery, Peacock, NBC, HGTV, A&E, Sling, • 3-month minimum campaign
History, CBS Sports, DirecTV, and more
recommended
KEY FEATURES
• Brand Safe LTA MEMBER RATE
• Tag Certified Tier 1 $3,600
• Geo & Demo Targeted 75,000 total impressions
• Direct Publisher Relationships
• No Open Exchanges Tier 2 $2,450
50,000 total impressions
AD SPECS
• :15 or :30 Tier 3 $1,250
• File type: MP4, H.264, resolution 720p 25,000 total impressions
• 1920x1080 HD, 720x480 SD
SPACE & MATERIALS DEADLINES
MEDIA/DELIVERY One month before start date.
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
Ad Representative
John Bennett • John.Bennett@GrayMedia.com
Jen Casey • Jennifer.Casey@GrayMedia.com
39

