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Houston Chronicle Multi-Media Bundle

Individual Buy

The Houston Chronicle brings community and commerce together by offering diverse
media advertising opportunities tailored to businesses of all sizes. From digital platforms
to experiential marketing, direct mail and commercial printing, the Houston Chronicle is a comprehensive media partner for today’s
marketing strategies. REACH

The Houston Chronicle’s array of digital
CAMPAIGN COMPONENTS products, along with associated Hearst
Print ad in the Houston Chronicle: Sunday, Main News section. Average Sunday titles, enjoys an audience of more than
circulation 182,000 3 million in Houston, 13 million across
Texas and 154 million nationwide!
Targeted Display Campaign: Capture the attention of visitors on Chron.com
with ROS banner ads. Targeting and Audience determined by participant.
LTA MEMBER RATE
Travel Newsletters: Targeted newsletter topics deployed weekly on Fridays, to an Program 1 $2,875
audience of 200,000 Houstonians. Content features popular destinations with Targeted Display Campaign
call-to-actions from our advertisers (250,000 impressions)

Chron Sponsored Facebook Posts: Have your voice heard among our massive, Program 2 $4,025
trusted 533K following. Through our channel, your message is promoted to our Chron Sponsored Facebook Post
followers, plus a specific audience based on your needs for up to 30 days.
Promotional content boost - Ad is published organically, then served across the Travel Newsletter
Chron.com page.
Program 3 $6,325
StoryStudio – Native/Branded Content Article 1/2 page print ad in Houston Chronicle
• Custom Article with Brand Promotion Targeted Display Campaign
• Hosted on Chron.com for Native Integration or city-relevant site (250,000 impressions)
• 4 Week Promotional Flight
• Content Syndication – 1.5 Million Impressions
• Chron.com Social Syndication Program 4 $8,625
• 5,000 Guaranteed Engagements Traditional Story Studio
High Impact Option available for additional charge (incorporates more imagery and
video–recommended for travel!) Program 5: $11,500
High Impact Story Studio
REPORTING
Delivered at the end of the campaign.
Program 6 $10,350
AD SPECS 1/2 page print ad in Houston Chronicle
Targeted Display - 300X250, 728X90, 300x600 and 320x50 Targeted Display Campaign
Half Page Print ad - 9.875” x 9.75” (250,000 impressions)

Chron Sponsored Facebook Post - 1080x1080 image or video, URL, and 1 Chron Sponsored Facebook Post
paragraph of text. No text heavy images, no text all caps, no “buttons” on images Travel Newsletter
Travel newsletter - 728x90 AND 300x250 – static images only
SPACE & MATERIALS DEADLINES
StoryStudio - A representative will reach out to schedule a kick-off call One month before campaign starts

MEDIA/DELIVERY Ad Representative
Email ad materials to marketing@louisianatravelassociation.org, emails must Brittany Brinson • brittany.brinson@hearst.com
specify program and company name in the subject line.

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