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LIFESTYLE

AARP, The Magazine

Co-op Ad LIFESTYLE

AARP, The Magazine reaches the largest and most powerful travel segment in America – the
50+ audience. Distributed bi-monthly to nearly 38 million AARP Members, AARP, The
Magazine highlights the active and travel-loving lifestyles of 50+ adults. Over 97% of AARP
Members will book a trip within the next year, making our readers the top choice for
advertisers to grow tourism revenue and quality leads from a premium travel audience.

Reader Profile:
Female: 57%
Male: 43%
Median Age: 52
Median HHI: $93,552
ISSUE
February/March 2026
ADDED VALUE April/May 2026
Bonus Advertorial October/November 2026
Included in your 1/2 , 1/4 or 1/8 co-op ad you will receive a mention in the

bonus co-op advertorial. This corresponding advertorial will be created MARKET/CIRCULATION
by AARP Media Sales and highlight each participating LTA member. Texas 50-59 Age Segment
373,000 households
National Reader Service: With each media insertion, LTA members will
receive one reader service listing in AARP The Magazine and online gen- TEXAS 2026 LTA MEMBER RATE
erating opt-in quality leads from 22.5 million 50+ households nationwide 1/2 Page $11,349
for 16 weeks. 1/4 Page $5,675

1/8 page $2,838
AD SPECS
Non-Bleed SPACE & MATERIALS DEADLINES
1/2 page - 7.375”w x 4.875”h February/March 2026 - November 10, 2025
1/4 page - 3.625”w x 4.125”h April/May 2026 - January 18, 2026
1/8 page - 3.625”w x 2”h October/November 2026 - July 18, 2026
• CMYK ad saved as a press quality PDF or PDF/X-1a
• Fonts embedded or converted to outlines

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Ad Representative
Brittanie Buchanan
brittanie@osquaredmedia.com
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