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ROVA - The Magazine for Epic Road Trips
‘Louisiana’s Best Road Trips’ - Individual Buy OUTDOOR TRAVEL
ROVA – The Magazine for Epic Road Trips is the travel lifestyle magazine dedicated to road vacations,
outdoor adventure and RV travel. ROVA is about traveling the roads of America - real stories with
authentic images of people, places and curiosities. Designed for road-trippers, digital nomads, and out-
door enthusiasts, ROVA is the trusted voice for an audience seeking immersive travel through outdoor
recreation, fishing, festivals, attractions, parks and heritage experiences. This travel has reached record
heights and is booming with Millennials and Gen Xers.
With outdoor travel ranked the #1 trend in tourism and a $375M economic impact on Louisiana alone,
ROVA offers a strategic media opportunity to reach The New Travel Leaders!
AUDIENCE PROFILE
ISSUE EDITORIAL THEME MATERIALS DUE ROVA readers are passionate about:
• Road Trips
Feb/Mar 2026 Annual LA Trip Planner Section Nov 25, 2025 • Fishing & Birdwatching
Apr/May 2026 America 250, Birdwatching Jan 23, 2026 • Outdoor Adventure
Jun/Jul 2026 Summer-Adventure Trips Mar 25, 2026 • Camping
• Breweries & Fairs
Aug/Sep 2026 Annual Brewery Round-Up, Fishing May 22, 2026 • Parks & Local Culture/History
Oct/Nov 2026 Louisiana Holiday Trip Section Jul 31, 2026
Dec/Jan 2027 Annual State Parks Picks Sep 29, 2026 CIRCULATION & MARKET
Feb/Mar 2027 Annual Louisiana Trip Planner Section Nov 20, 2026 • Total Audience: 100,000 outdoor
Apr/May 2027 Festivals Jan 25, 2027 adventure and camping enthusiasts
• LTA Buy Includes: National circulation
Jun/Jul 2027 Summer Trips Mar 26, 2027
of 50,000 including Louisiana and
ADDED VALUE regional markets (AL, AR, FL, GA, KY,
• 1/4 Page - 4-week banner ad on ROVAmag.com LA, MO, MS, SC, TN, TX, VA, WV)
• 1/2 Page - 8-week banner ad on ROVAmag.com + Blog OR eblast on
Louisiana Road Trips LTA MEMBER RATE
• Both the Blog and the eBlast include: 200-words + 2 photos + links Full Page $4,500
• The Blog has 24/7 Presence on ROVAmag.com 1/2 Page $2,900
1/4 Page $1,950
• Full Page - 8-week banner ad on ROVAmag.com + The Louisiana Trip Planner Blog
• Blog includes: 400-word blog + 2 photos + links
• The Blog has 24/7 presence on ROVAmag.com
AD SPECS
ADDED VALUE SPECS 1/4 page: 3.5”w x 4 3/4”h
BLOG 1/2 page: 7 3/8”w x 4 3/4”h
• 1/2 Page - 200 words + one high-res image Full page: 8 3/4 w x 11 1/4”h
• Full Page - 400 words + two high-res images Trim Size: 8 3/8”w x 10 7/8”h
• All Blogs - include title and links to maximize engagement Full Page Live Area: 7 3/8” w x 9 7/8”h
• CMYK ad saved as a press quality PDF or PDF/X-1a
eBlast
• Title, 200 words + 2 high res photos
• Custom eBlast: 300 words + 2 high-res photos Ad Representative
Madelyn A. Roberts
Madelyn.roberts1@gmail.com
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