Page 55 - NEWLTAmarketingplan2026_2027flipbook

MAGAZINES - OUTDOOR & TRAVEL

American Road Magazine Co-op Ad TRAVEL

American Road continues to receive critical acclaim. RANKER lists AMERICAN ROAD in the BEST
TRAVEL MAGAZINES for 2025! AMERICAN ROAD was voted #1 in Enjoy Travel Life’s Best
Specialty Magazines for Travelers category and listed as a Top 25 Travel Magazine by both
Travelers Press and Ranker.

American Road is the ideal place to inspire road trip travelers to experience authentic, intriguing,
nostalgic, picturesque, off-the-beaten-path destinations. Our clients continue to see strong results
from their campaigns with American Road—and no wonder. More Americans are looking toward
road-based travel for their next vacation destination. Proof of this phenomenon: American Road’s
online audience doubled in the last year. Subscriptions increased by more than 15%.

Globetrender notes that nostalgia travel is expected to rise in popularity for 2025, as millennials
enter middle age and seek to relive the cherished holidays of their youth—this time with a modern
twist. What better way to fuel those road trip dreams than with AMERICAN ROAD magazine?
Packed with inspiration, classic routes, and hidden gems, AMERICAN ROAD brings the magic of
the open road to life, helping travelers rediscover the joy of the journey.

Reader Profile
Female: 56% Male: 44% Median Age: 60
Readers take 500,000+ trips a year and book 1.4 million hotel rooms in advance based upon
reader surveys.
ISSUE
ADDED VALUE - $4000+ Value Winter 2025
• Visitor Guides: showcase of destination visitor guides with direct link to request/
view page. Spring 2026
• Opt-in leads: access to responsive travelers who request info from American Road. Summer 2026
• Social Media campaign to American Road’s Facebook, Instagram, Pinterest, X, Autumn 2026
and TikTok audiences. Winter 2026
• Resource listing in magazine and online Spring 2027
• All download and click activity is tracked & reported via bl.ink.com. Summer 2027
• A 1/2-page ad buy qualifies for an additional high-impact placement on
Americanroadmagazine.com’s Itineraries page with a downloadable PDF MARKET/CIRCULATION
in Louisiana’s region to inspire longer stays.
National/30,000
Readership: 120,000+
AD SPECS
1/2 page ad - 7.875”w x 4.25”h LTA MEMBER RATE
1/4 page ad - 3.875”w x 4.25”h 1/2 page $2,210
• CMYK ad saved as a press quality PDF or PDF/X-1a 1/4 page $1,105
• Fonts embedded or converted to outlines
SPACE & MATERIALS DEADLINES
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, Winter 2025 - Nov 1, 2025
emails must specify program and company name in the subject line. Spring 2026 - Feb 3, 2026
Summer 2026 - May 15, 2026
Autumn 2026 - August 1, 2026
Winter 2026 - Nov 3, 2026
Ad Representative
Becky Repp Spring 2027- Feb 2, 2027
becky@americanroadmagazine.com Summer 2027 - May 1, 2027

55