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okra. Magazine
Individual Ad SOUTHERN/CULTURE/LIFESTYLE
okra. Magazine celebrates the South as a living story—rich, layered, and ever-evolving. Just like
a good book, every issue is filled with meaningful chapters that explore the culture, creativity,
and character of the region.
Recurring sections include:
• Stories – Feature articles that dive into the people, places, and passions shaping the South
• Southern Comforts – Spotlighting artisans, musicians, makers, and authors
• To Dine Southern – Exploring the region’s culinary scene through recipes, chefs, and dining events
• Southern Snapshots – Visual storytelling of fascinating people and places, including
reader-submitted photos
• The Road Less Traveled – Highlighting unique, off-the-beaten-path destinations across
the Southern states
A recognized voice in regional publishing, okra. was named a Top 20 Finalist for the Hottest
Magazine Launch of 2017 by the MPA: Association of Magazine Media and Mr. Magazine.
ISSUE
ADDED VALUE • Winter (Nov-Jan) 2025/2026
Fall/Winter 2026/2027 (Nov–Jan): Octo-
• ROS banner ad for 2 months Spring (Feb-April) 2026/2027
ber 1
Winter/Spring 2026/2027 (Feb–Apr):
• Summer (May-July) 2026/2027
Fall (August- October) 2026
AD SPECS January 3
• Spring/Summer 2026/2027 (May–July):
Bleed ad sizes - Add 1/8” image outside of trim.
MARKET/CIRCULATION
April 1
Safety Area: Keep live elements 3/8” inside trim • Regional- TX, MS, LA, TN, VA, WV, NC,
Summer/Fall 2026 (Aug–Oct): July
Spread - Trim - 18”w x 10.875”h SC, GA, AL, AK, FL, KY
Full page ad - Trim - 9”w x 10.875”h 54,000
1/2 page ad - Trim - 9”w x 5.25”h
• PDF-X1a preferred LTA MEMBER RATE
Full page $4,000
MEDIA/DELIVERY 1/2 page $2,600
Email ad materials to marketing@louisianatravelassociation.org, Inside cover spread $6,390
emails must specify program and company name in the subject line. Inside back cover $4,260
Back cover $4,790
SPACE & MATERIALS DEADLINES
Winter 2026/2027 (Nov-Jan)
October 1
Ad Representative Spring 2026/2027 (Feb-Apr)
Scott Speakes • Scott@okramagazine.com
January 3
Summer 2026/2027 (May-July)
April 1
Fall 2026 (Aug-Oct)
July 1
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