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NEWSPAPER


      Louisiana Newspaper Program


       Individual Ad                                                                              GENERAL INTEREST

                                             Get your message placed in 70+ Louisiana newspapers and digital platforms at exclusive
                                             LTA member rates. Perfect for promoting events, festivals, and attractions to a highly
                                             desirable audience across the state.


                                                                         ISSUE

                                                                         Weekly
      PROGRAM OVERVIEW
      • 4-week ad runs (print ads placed weekly for 4 weeks)             MARKET
      • Includes digital display impressions for added reach             General Interest
      • Coverage across 6 Louisiana DMAs or statewide
      • Reach 1M+ readers monthly plus online audiences
                                                                         CIRCULATION
                                                                          1M+ weekly readers
      HOW IT WORKS
      Choose the markets that matter most. Each package includes 4 consecutive
      print insertions plus digital impressions, with reach based on the   AUDIENCE
      number of DMAs you select:                                         Educated, affluent, engaged consumers
      • Shreveport DMA
      • Monroe DMA                                                       LTA MEMBER RATE
      • Alexandria DMA                                                   1 DMA – 250,000 impressions
      • Lake Charles DMA                                                         Medium $4,215 | Large $4,732
      • Baton Rouge DMA
      • New Orleans DMA                                                  2 DMAs – 500,000 impressions
      • Entire State                                                             Medium $7,038 | Large $7,929
                                                                         3 DMAs – 750,000 impressions
      Added Option: Mobile AdMessenger – 20,000 impressions  $440                Medium $9,792 | Large $11,034
      Extend your reach beyond print and digital newspaper placements with   4 DMAs – 1,000,000 impressions
      LPA AdMessenger — a customizable scrolling text display ad on mobile devices.     Medium $12,616 | Large $13,915
      Key Benefits:                                                      5 DMAs – 1,250,000 impressions
      • Runs on mobile web inventory + 15,000+ apps                              Medium $14,950 | Large $16,770
      • 5x higher engagement than standard display ads
      • Zero production cost or lag time                                 Entire State – 1,500,000 impressions
      • Flexible tap-action options to drive customer response                   Medium $17,526 | Large $19,539
      Targeting Options Include:
      • Audience Data targeting                                          SPACE & MATERIALS DEADLINES
      • Geofencing                                                       1 month prior to publication
      • Weather Triggering
      • Event Targeting                                                                                 Ad Representative
      • LTA Net Rate                                                                       McHugh David • mchugh@lapress.com

      AD SPECS
      • Medium: 2 col x 4”
      • Large: 2 col x 6”
      • Submit high-resolution PDFs in B&W and 4C
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