Page 59 - NEWLTAmarketingplan2026

Page 59 - NEWLTAmarketingplan2026_2027flipbook

P. 59

DIGITAL CAMPAIGNS - DISPLAY & AWARENESS CAMPAIGNS

AARP Digital Campaign

Individual Buy

AARP.org - The Digital Gateway to 50+ Travelers
Featuring premium travel content with a 50+ focus, AARP.org attracts online
visitors who are more likely to be active travelers with the means and motivation

to explore. Reaching an average of 25.6 million unique visitors monthly,
AARP Members are engaged and spend an average of 16 minutes per site visit.
With an average CTR double the industry standard and 95% of audience
interested in travel, AARP.org can deliver Louisiana’s best travel prospects.

CAMPAIGN

LTA Partner will choose campaign flight
TARGETING dates, targeting and program type.
National, Regional, Statewide or City
LTA MEMBER RATE

REPORTING Run of Site Programs
Program 1 $3,800
Delivered at the end of each campaign
250,000 impressions

AD SPECS
Program 2 $8,000
ROS ads: 300x250 + 300x600 + URL 500,000 impressions
Facebook Sponsored post:
• Primary text: 125 characters max with spaces Program 3 $11,250
• Headline: 27 characters max with spaces 750,000 impressions

• Display URL
• Call to Action Social Media Programs
• 4:5 ratio (1080 x 1350) or 1:1 ratio (1080 x 1080) recommended for Program 4 $5,750

single-image and video ads. 175,000 Facebook
Sponsored Post impressions

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, Program 5 $11,000
emails must specify program and company name in the subject line. 350,000 Facebook