Page 63 - NEWLTAmarketingplan2026_2027flipbook

GDM360 by Gray Media Individual Buy

OMNICHANNEL, MULTI-DEVICE TARGETING
Reach travelers wherever they are—across screens, devices, and platforms. GDM360

uses a data-driven strategy to identify travel intenders based on behavior, then serves
ads across online video, display, streaming audio, mobile gaming, and streaming TV for
maximum reach and engagement.

You choose your target geographies and demographics, and Gray identifies
travel-intender behavior to deliver ads across the most relevant channels.

CAMPAIGN
Minimum 3 months

PROGRAM LTA MEMBER RATE ESTIMATED MONTHLY
IMPRESSIONS • Includes targeting by geography +
GDM360 $16,000 for 3 months 450,000 per month travel intent behavior
Omnichannel
• Runs across multiple channels
SPECS and devices
Gray will help optimize creative for each format.
Included Channels:
• Online Video
Display
• Online Display
300x250
• Streaming Audio
320x50
• Streaming TV
728x90 • Mobile Gaming
300x600
160x600 SPACE & MATERIALS DEADLINES
1024x90 5 weeks before start date

Video
:15 or :30
File type: MP4, H.264, resolution 720p

1920x1080 HD, 720x480 SD
DISPLAY: JPG OR Animated/HTML

Ad Representative
John Bennett • John.Bennett@GrayMedia.com
Jennifer Casey • Jennifer.Casey@gray.tv

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