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NOLA.com Digital Campaign

Individual Buy

Geo-targeted digital campaigns served to Louisiana travel intenders through NOLA.com’s network. All
impressions run across top-performing local news sites with high regional reach.

Website Stats:
• 10M monthly unique website visitors
• 2.1M from New Orleans DMA
• 952.8K from Baton Rouge DMA
• 269K from Lafayette DMA
• 809K+ print readership

CAMPAIGN
Starts at any time. 30 day campaign.
CAMPAIGNS
Package 1- Geo/Demo Target- Louisiana Travel Intenders LTA MEMBER RATE
• 134,375 impressions
• Travel intender targeting Package 1 $1,150
Package 2 $3,500
Package 2- Geo/Demo Target- Louisiana Travel Intenders Package 3 $6,000
• 403,125 impressions
• Travel intender targeting SPACE & MATERIALS DEADLINES

Package 3- Geo/Demo Target- Louisiana Travel Intenders One month before start date.
• 734,375 impressions
• One month flight on NOLA.com, TheAdvocate.com, TheAcadianaAdvocate.com
• Travel intender targeting

REPORTING
We offer full, rich, and detailed reporting on all campaigns. Reports include conversion tracking, event tracking via your website,
delivery metrics, and more. Our team will work with you and your Google Analytics, Google My Business, and Google Tag
Manager to accurately report on attribution.

ADDED VALUE
• 3 Month Commitment: 10,000 Monthly Sliding Billboard Impressions
• 6 Month Commitment: 20,000 Monthly Sliding Billboard Impressions
• 12 Month Commitment: 30,000 Monthly Sliding Billboard Impressions

AD SPECS
Contact marketing@louisianatravelassociation.org

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Ad Representative
Angela Rowell • arowell@theadvocate.com
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