Page 69 - NEWLTAmarketingplan2026_2027flipbook
P. 69

USA Today Digital Campaigns by LocaliQ



       Individual Buy


                                          The USA TODAY Network reaches 52% of U.S. households that have taken a domestic
                                          vacation in the past year. With unmatched reach, relevance, and trust, the USA TODAY
                                          NETWORK connects your business with highly engaged consumers through 550+ digital
                                          brands across 45 states.

      HOW IT WORKS
      Your campaign targets a curated audience on both the USA TODAY Network and LocaliQ’s Premium Programmatic Network.
      Advanced technology ensures your ads appear across top-tier websites, reaching your ideal consumer at scale.


                                                                                     CAMPAIGN


       PACKAGE      IMPRESSIONS      MOMENTUM HIGH              LTA MEMBER           30-day flight. Can start anytime.
                                     IMPACT IMPRESSIONS*        RATE
                                                                                     SPACE & MATERIALS
            1       30,000           30,000                     $1,130               DEADLINES

                                                                                     One month prior to launch.
           2        60,000           40,000                    $1,600


           3        100,000          45,000                    $2,190

      *MOMENTUM HIGH IMPACT ADS are custom-built, responsive units that automatically adapt to webpage dimensions for
      maximum visibility and engagement.



      TARGETING
      Custom geo and audience targeting based on your goals


      ADDED VALUE
      LocaliQ will custom-build your display ads and provide final drafts for your
      approval at no additional cost.


      REPORTING
      Comprehensive campaign performance reports delivered upon completion.


       AD SPECS
       • 300x250
       • 300x600
       • 728x90
       • URL


       MEDIA/DELIVERY
       Email ad materials to marketing@louisianatravelassociation.org,                                  Ad Representative
       emails must specify program and company name in the subject line.              Jordan Humphreys • jhumphreys@localiq.com



                                                              69
   64   65   66   67   68   69   70   71   72   73   74