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Oxford American Digital Campaign

Individual Buy

The Oxford American’s highly-engaged digital consumer looks for brands and destinations
that align with their enthusiasm and fulfill their taste for enjoyable, cultural, and educational
experiences.

A brand for the true lovers and supporters of the South, the OA’s mission is to explore the
complexity, diversity, and vitality of the region while serving as an effective vehicle for
delivering Louisiana’s creative messaging.

Oxford American Digital Audience:
• 41K Monthly Unique Visitors to OxfordAmerican.org
• 71K Monthly Page Views
• 30K Opt-in Subscribers to Editorial + Custom e-Newsletters
• 86K+ Social Followers (Facebook, Instagram, X)
• 88% of OA readers visit OxfordAmerican.org

“SOMEWHERE IN LOUISIANA”: Louisiana Eats, Louisiana Arts, Louisiana Listens
• Custom Content e-Newsletters featuring the Best of Louisiana Culture: Food, Arts, Music
created for LTA members

CAMPAIGN
PACKAGE INCLUSIONS Starts at any time between
January 2025 - June 2026.
• 3 months 300x600 Banners
1 • 3 Weekly 585x120 E-Newsletter Banners

• 1 “Somewhere in Louisiana” Custom Content E-Newsletter LTA MEMBER RATE
Package 1 $8,533

2 • 1 “Somewhere in Louisiana” E-Newsletter Package 2 $3,278
• 1 Social Post (across all OA platforms) Package 3 $2,174

3 • 1 “Somewhere in Louisiana” E-Newsletter SPACE & MATERIALS
DEADLINES
30 days before launch
DIGITAL SPECS
300x600 Banner Ads running on oxfordamerican.org
• Max File Size: 30kb • Accepted File Formats: PNG/JPEG/GIF MEDIA/DELIVERY
• Provide URL or UTM • No third party tags Email ad materials to
585 x 120 Banner Ads with Oxford American eNewsletter marketing@louisianatravelassociation.org,
• GIF or .JPEG file • RGB color profile • Provide URL or UTM emails must specify program and company name
“SOMEWHERE IN LOUISIANA” Custom Content eNewsletter: in the subject line.
Featured in all three digital packages—members fully control copy and imagery
to connect with OA’s highly engaged readers. Ad Representatives
• Header text (between 1-8 words) Kevin Blechman • kblechman@oxfordamerican.org
Ray Wittenberg • rwittenberg@oxfordamerican.org
• 200-400 words of copy for the body of the email Kelsey Mangiapane • kmangiapane@oxfordamerican.org
• 1 hi-res image for the header (300+ dpi)
• 1 video URL (YouTube or Vimeo) to be embedded [optional]
• 1-3 hi-res images for the body of the email (300+ dpi)
• Logo file for the footer (300+ dpi) [optional]
Social Post - contact your account rep for material Spec info

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