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DIGITAL CAMPAIGNS - EMAIL MARKETING

Advance Travel & Tourism’s

Targeted Email Campaign Individual Buy

Reach new audiences and drive conversions with precision using targeted emails and
accompanying display ads.

Whether you’re an attraction, business, or destination, this package offers a powerful
strategy to engage and convert prospects into loyal customers or guests. Seamlessly tai-
lored to new visitors or prospects, our targeted emails deliver compelling messages that
resonate with their interests and preferences, while strategic display ads reinforce your
brand’s presence across digital channels.

Perfect for businesses seeking to push prospects towards booking or conversion points,
this package maximizes ROI by delivering the right message to the right audience at the
right time. Join us in unlocking the potential of targeted outreach and propel your business
towards success!

CAMPAIGN
AUDIENCE AND TARGETING
At Advance Travel & Tourism, we develop audience personas by using a blend of Starts any time.
our proprietary first-party data (collected, organized, and segmented) merged
with data from over 50 third-party partners. We then refine the personas to align LTA MEMBER RATE
with top attractions and Louisiana experiences. Lastly, as we deploy, we further Option 1 $1,500
refine and prioritize the personas based on engagement and conversion metrics. 15,000 new recipients receive email,
re-email, and 2 cross-device display ads
COMPONENTS:
• Email: The main campaign email
• Re-Email: A follow up or resend to those who didn’t open or click the first time Option 2 $2,800
• Cross-device display ads: Digital banner ads that follow the recipient across 35,000 new recipients receive email,
different devices they use (like their phone, tablet or computer) ensuring multiple re-email, and 3 cross-device display ads
touchpoints

Option 3 $4,250
REPORTING
Reporting provided monthly at the end of each campaign. Includes full campaign 60,000 new recipients receive email,
delivery metrics plus website traffic analysis and custom requests as needed. re-email, and 3 cross-device display ads

ADDED VALUE SPACE & MATERIALS DEADLINES
All aspects of our campaign include ad conceptualization, design, and develop- 30 days before launch.
ment as added value. This means that we will develop all digital display and social
media static ad units, in collaboration with each individual partner, at no addi-
tional cost.
Ad Representative
Adrienne Hennis • ahennis@al.com
AD SPECS Anna Kaitlyn Berry • aberry@al.com
Contact marketing@louisianatravelassociation.org

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
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