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DIGITAL CAMPAIGNS - SPONSORED & BRANDED CONTENT
Advance Travel & Tourism’s Sponsored
Content (It’s a Southern Thing) Individual Buy
It’s a Southern Thing attracts people from all over the USA and beyond through original content that includes
highly shareable videos, stories, memes and more. It serves up relatable humor, inspirational people, and fascinating
stories that break the stereotypes and show the South as the culturally rich, diverse, down-home place it really is.
AUDIENCE
• Over 1.6 billion video views
• 4.7 million social followers
• 36 million social engagements
• 500,000 YouTube subscribers
HOW IT WORKS CAMPAIGN
Sponsored article topics are chosen by you and written by our talented writers. Starts any time.
Articles are posted on southernthing.com and shared on the It’s a Southern
Thing Facebook page with boosting to your audience.
LTA MEMBER RATE
$3,450
Your Facebook page will be tagged when we post the article, giving viewers a
direct link to like your page and interact further with you.
SPACE & MATERIALS DEADLINES
8 weeks before launch.
Utilize this platform to showcase regional or local favorites, popular
points of interest in your destination, or even secret hidden gems!
REPORTING
Reporting provided monthly at the end of each monthly campaign.
SPECS
Contact marketing@louisianatravelassociation.org
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, emails must
specify program and company name in the subject line.
Ad Representative
Adrienne Hennis • ahennis@al.com
Anna Kaitlyn Berry • aberry@al.com
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