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NOLA.com Content Campaign

Individual Buy

This branded content campaign positions your story front and center across

NOLA.com’s platforms and print properties. Your article is crafted by the editorial
team and promoted across Louisiana’s largest media sites and newspapers.

Website Stats:
• 10M monthly unique website visitors
• 2.1M from New Orleans DMA
• 952.8K from Baton Rouge DMA
• 269K from Lafayette DMA
• 809K+ print readership

CAMPAIGN
Starts at any time.
CAMPAIGN
Branded Content Campaign LTA MEMBER RATE
Custom content written to elevate your brand and increase awareness of what you $7,000
have to offer. We will publish this story on our premium publisher websites and in
our legacy newspapers across Louisiana. SPACE & MATERIALS DEADLINES

One month before start date.
What’s Included:
• 1 custom article written to highlight your destination or offering
• Home page placement on:
• NOLA.com
• TheAdvocate.com
• TheAcadianaAdvocate.com Ad Representative
• ShreveportBossierAdvocate.com Angela Rowell • arowell@theadvocate.com
• Printed in 3 newspapers:
• The Times-Picayune
• The Advocate
• The Acadiana Advocate
• 300,000 impressions to drive traffic to the story
• Social Media Handshake: Shared via NOLA.com’s social platforms

REPORTING
We offer full, rich, and detailed reporting on all campaigns. Reports include conversion tracking, event tracking via your website,
delivery metrics, and more. Our team will work with you and your Google Analytics, Google My Business, and Google Tag Manager
to accurately report on attribution.

AD SPECS
Contact marketing@louisianatravelassociation.org

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, emails must specify program and company name in the subject line.
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