Page 82 - NEWLTAmarketingplan2026_2027flipbook

LEAD GENERATION

The Travel Guide Group ‘Louisiana Virtual Travel Show’

Lead Generation + Economic Development Program

Lead Generation & Digital Guide Distribution

The Travel Guide Group (TTGG) is the leading, performance-based marketing partner for
tourism boards, CVBs, DMOs, and attractions. Since 2006, TTGG websites such as
TravelGuidesFree.com have delivered more than 10 million qualified leads and guide requests.
With 71% of travelers visiting or planning to visit a destination within 90 days of requesting a
guide, TTGG offers a powerful lead generation program for Louisiana destinations.

CAMPAIGN
Programs can launch any month and are available in 3, 6, 9, or 12-month options.
2026
• January, February, March • April, May, June, July
• August, September, October • November, December

2027
• January, February, March • April, May, June, July

SPACE & MATERIALS DEADLINES
1 week prior to launch.
PROGRAM OPTIONS & LTA RATES

OPTION LEADS DURATION LTA MEMBER RATE ADDED VALUE

Destination Microsite page + click-out button to
1 600 3 months $930 your website for 3 months

Destination Microsite page, click-out for 6 months
2 1,200 6 months $1,860 + 2 Featured Guide eNewsletter placements

(135,000 travelers)

3 2,400 12 months $3,725 Destination Microsite, click-out for 12 months
+ 2 Featured Guide eNewsletter placements
(135,000 travelers)

OPTIONAL ADD-ON: Add additional travel guides for $150/month each for unlimited leads

PROGRAM HIGHLIGHTS: LEAD REPORT INCLUDES:
• Participants are featured on the Louisiana Virtual • Date & time of request
Consumer Travel Show page on TravelGuidesFree.com • Name, validated email, mailing address
• Each destination receives a Dedicated Travel Guide Page, • Guide format (digital and/or print)
including: • Optional demographic info & activity preferences
o Travel Guide cover image • Tracking to grow your email list
o Up to 4 gallery photos PROGRAM SPECS Ad Representative
o 240 words of copy • Travel Guide cover Madelyn Roberts
o Destination map • URL for guide download Madelyn.roberts1@gmail.com
o Call-to-action button linking to your website
• Weekly lead reports with verified contact info and opt-in permissions • 4 photos
• Destination Microsite (detailed in Added Value) • 240 words of copy
• Template provided for microsite
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