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SPORTS MARKETING

Sports Travel Digital Campaign

Individual Buy

Reach key decision-makers in the sports-events industry through an exclusive digital campaign
with SportsTravel, the go-to source for sports-event organizers, governing bodies, athletic
departments, and corporate sports sponsors. With first-party audience data and a proven
media platform, your destination or event can gain high-visibility exposure to a highly engaged audience.

Ideal For:
DMOs, sports commissions and venues seeking direct access to event planners and organizers in the sports tourism market. This is a terrific
opportunity to showcase your brand to Event Owners / National Governing Bodies and all prime sports organizations serving youth,
collegiate, amateur, pro and USOC markets.
CAMPAIGN
Audience Stats Starts at any time, based on availablity.
• Average audience per email: 16,000
• Average open rate: 19.32%
LTA MEMBER RATE
Program 1 $9,000
PACKAGES Program 2 $5,750
PROGRAM 1
“3 DAYS IN...” EXCLUSIVE CONTENT FEATURE SPACE & MATERIALS DEADLINES
A custom editorial feature showcasing a three-day itinerary in your destination, One month before start date.
designed to highlight attractions, venues, and experiences for sports planners.
This sponsored content encourages extended event stays and increased local
spend, driving direct traffic to your website.
Inclusions:
• Professionally produced digital feature: “3 Days in [Your Destination]”
• Custom URL and homepage spotlight module on SportsTravelMagazine.com
• Two (2) dedicated email promotions to SportsTravel’s planner database
• Inclusion in a Partner Spotlight or Video Spotlight
o Prominent homepage placement in the Partner Spotlight feature for one month, including a direct link to your custom
landing page and two bonus display ads to enhance visibility.
o Professionally designed promotional e-blasts by Northstar, delivered to a targeted list of 25,000–30,000 sports event
professionals and planners.
• Estimated Total Impressions: 90,000 MEDIA/DELIVERY
Email ad materials to
PROGRAM 2 marketing@louisianatravelassociation.org,
EMAIL & DISPLAY ADVERTISING PACKAGE emails must specify program and company
Cost-effective exposure through a mix of targeted email and banner advertising. name in the subject line
Inclusions:
• Two (2) targeted email campaigns to 16K+ verified sports event planners
• One (1) run-of-site banner ad (30 days) on SportsTravelMagazine.com
• Estimated Total Impressions: 46,000 Ad Representative
Peter Ciriello • pciriello@ntmllc.com
AD SPECS
Contact marketing@louisianatravelassociation.org

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