Page 80 - NEWLTAmarketingplan2026_2027flipbook
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DIGITAL CAMPAIGNS - THEMED & SEASONAL CAMPAIGNS
Madden Media’s A 2nd Date with Louisiana
Individual Buy
This targeted digital campaign uses mobile device ID data to re-engage visitors
who have previously traveled to Louisiana. Instead of relying solely on standard
demographics, Madden Media leverages intent-based audience targeting to
reach consumers most likely to convert, focusing on behavior and travel motivation.
Campaigns are tailored to reach users actively considering travel, helping you
re-capture interest and drive repeat visitation.
CAMPAIGN
CAMPAIGN PACKAGES Starts at any time between
PACKAGE DESCRIPTION ESTIMATED IMPRESSIONS January 2025 - June 2026
Targets previous Louisiana visitors with a
Silver 545,000 LTA MEMBER RATE
standard banner ad set and targeted
placements Silver $8,625
Gold $13,225
Includes everything in Silver, plus one
Gold intent-based audience layer and site 909,000 SPACE & MATERIALS
remarketing
DEADLINES
Six weeks before start date
AD SPECS
300x250
160x600
300x600
728x90
970x90
970x250
URL
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, emails must
specify program and company name in the subject line.
Ad Representative
Karen Conner • kconner@maddenmedia.com
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