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Hoffman Media’s StoryMaker Campaign

Louisiana Cookin’, Taste of the South and Southern Lady

Have a new attraction, restaurant or hotel opening? Want to highlight an upcoming event? Hoffman
Media is a content hub and valuable extension of our client’s creative team. We will work with you to

develop and publish your content to millions of engaged followers through our websites and social
media platforms. This program gives you the ease and flexibility to activate this campaign within a
month’s notice – perfect for events, restaurant openings, rebranding, etc. The best part? You have full
rights to all content once completed.

CAMPAIGN
Starts at any time.

LTA MEMBER RATE
$4,945

SPACE & MATERIALS DEADLINES
One month before start date.
PROGRAM
The Hoffman Media StoryMaker team (custom content division) will write a blog on your destination which will be featured on the home
pages of three Hoffman Media titles – Louisiana Cookin’, Taste of the South and Southern Lady

The blog post will be featured as a “don’t-miss” compilation on the home page of each title.

This package also includes a total of 3 social media posts:
Louisiana Cookin’ – 1 Instagram post
Taste of the South – 1 Instagram post
Southern Lady – 1 Instagram post

ADDED VALUE
Purchase this program and receive one sponsored enewsletter teasing all blog posts with your content and images.
3-5 high-res images, up to 300 words of copy, and URL(s)

Stats: All 3 titles combined
• Total monthly pageviews: 1 million
• Total Facebook following: 741,000
• Total Instagram following: 631,500

AD SPECS
For each of the 3 blog posts, the client will need to send:
• Overall theme
• Content points
• Assets (images, videos, web links, etc.) Ad Representative
Lindsay Edmonds • ledmonds@hoffmanmedia.com
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
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