Page 81 - NEWLTAmarketingplan2026_2027flipbook

NOLA.Com Mardi Gras for All Y’all

Campaign Individual Buy

This high-impact digital + print campaign is built around Mardi Gras for All Y’all,
targeting viewers across the U.S. with a strong affinity for New Orleans. Perfect for
destinations or attractions wanting to reach eager trip planners.

What we saw in 2025:
• 1.9 million views
• 129,000 hours viewed just on YouTube
• All 50 states reached
• 70,000+ social interactions

CAMPAIGN
February - March 2026

LTA MEMBER RATE
CAMPAIGN INCLUDES $5,750
• 1 mention in each Official Mardi Gras Parade Cam broadcast
• 1 sponsored post/week on NOLA.com’s Facebook page during carnival (4 total) SPACE & MATERIALS DEADLINES
• 1 Half Page Ad in the Arthur Hardy Mardi Gras Guide • All print creative is due by

• 1 Half Page Ad in BOTH Gambit Mardi Gras Issues November 1, 2025
• 1 Half Page Ad in BOTH Lagniappe Mardi Gras Issues • Digital materials due one month
• 100,000 targeted display impressions on NOLA.com before campaign start

REPORTING
We offer full, rich, and detailed reporting on all campaigns. Reports include conversion tracking, event tracking via your website,
delivery metrics, and more. Our team will work with you and your Google Analytics, Google My Business, and Google Tag Manager
to accurately report on attribution.

AD SPECS
Contact marketing@louisianatravelassociation.org

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Ad Representative
Angela Rowell • arowell@theadvocate.com
81