Page 79 - NEWLTAmarketingplan2026_2027flipbook

The Local Palate Digital & Social Campaigns

Individual Buy

The Local Palate is a Southern food culture magazine that explores the stories behind the people, places, and food-
ways of the South. Food and drink are not just sustenance—they are a way of life. Through our magazine, digital
channels, events, and online shop, we connect our audience to the vibrant culinary stories and destinations of the
South. We’re a natural fit for Louisiana readers and travelers looking to explore Louisiana’s charm throughout the
year.

Digital + Social Reach
Demographics • Average monthly web page views: 225k+
• 62% Female/ 38% Male • Average monthly new web users:50k+
• Age: 52% between 25-49; 33% between 50-64 • Instagram followers: 60k+
• Median household income: $188k • Facebook followers : 40k+
• Top affinities: Shoppers; Cooking Enthusiasts; Book Lovers;
Travel Buffs; Art & Theatre Aficionados; Foodies; Aspiring Chefs;
Health & Fitness Buffs; Family-Focused; Outdoor Enthusiasts;
Green Living Enthusiasts.
• Readers travel on average 4x per year CAMPAIGN
• Top 15 session states: NC, TX, FL, CA, GA, SC, IL, VA, NY, TN, LA, AL, PA, NJ, MD Starts at any time.
• Top 15 session cities: Chicago, Atlanta, Charlotte, NYC, DC, Nashville, Dallas,
Charleston, Houston, Raleigh, Austin, New Orleans, LA, Orlando, Miami LTA MEMBER RATE
Package 1 $8,550

Package 2 $7,690
CAMPAIGNS
Package 1 - A Customized Trip to your Destination SPACE & MATERIALS DEADLINES
• (1) Partnered Post that outlines a curated 48-hour Itinerary featuring your Dates are available on a first come first serve
destination and its attractions, etc. basis and subject to change. Materials are
• (1) Instagram Story due 30 days prior to launch.
• (1) Facebook Post
• (1) Event listing for 30-days on our travel page.
• (1) Pinterest Post

Package 2 - Eat, Drink & Play
• (1) Partnered Post that outlines a curated Culinary & Spirits Itinerary featuring your restaurants & bars.
• (1) Partnered Post that outlines “What to see and do” in your destination.
• (2) Partnered sections in our Festival Focus newsletter. One each in two separate newsletters of your choice.

SPECS
Contact marketing@louisianatravelassociation.org
Ad Representative
Joe Spector • jjspector@gmail.com
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, emails must specify program and
company name in the subject line.

79