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Hoffman Media’s Food Email Campaign

Individual Buy

With above average open rates in the industry, Hoffman Media knows our e-newsletter
subscribers are engaged and have multiple interests–food and travel being two of the top
interests. Choose one of three titles below to run an e-mail marketing campaign and put
your destination, attraction, restaurant, hotel, etc. in front of the eyes of loyal readers.

CAMPAIGN
Starts during month of your choice.

PROGRAM January 2026
Includes a 300x250 e-newsletter ad in 12 e-newsletters in the title of your choice February 2026
– Cooking with Paula Deen, Taste of the South or Louisiana Cookin’. Some examples March 2026
for uses of this email marketing campaign: promotion of an upcoming event, April 2026
opening of an attraction, seasonal travel, etc. The ad can change each month May 2026
or stay the same.
June 2026
*Open to discussion if you need to change the order of e-newsletters – (ex: you want two July 2026
enewsletters for the title of your choice for 6 months instead of one for 12 months) August 2026
September 2026
ENewsletter Stats: October 2026
Louisiana Cookin’:
26,000 Subscribers/Open Rate: 52% November 2026
December 2026

Taste of the South:
52,000 Subscribers/Open Rate: 49% LTA MEMBER RATE
Louisiana Cookin’
Cooking with Paula Deen: $2,650
71,000 Subscribers/Open Rate: 40%
Taste of the South

AD SPECS $3,600
300x250 Cooking with Paula Deen
$6,150
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, emails must specify SPACE & MATERIALS DEADLINES
program and company name in the subject line.
One month before start date.

Ad Representative
Lindsay Edmonds • ledmonds@hoffmanmedia.com
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