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Sojern Match Back Digital Campaigns
Individual Buy
Sojern specializes in delivering targeted digital advertising to travelers using first party, real-time travel intent data from OTAs,
META search, airlines and travel websites. Your campaign will connect your destination, hotel, attraction, or tourism business
with travelers at the ideal point of their booking journey—ensuring your message reaches the right travelers at the right time.
HOW IT WORKS:
• Partners choose one campaign channel (Display, Native, or Video) at one of three investment levels.
• Ads are served to users who are actively searching for destinations, hotels, attractions, or events in your area.
• Targeting is based on real travel behavior, not just demographics or interests.
CAMPAIGN
3 month campaign
LTA MEMBER RATE
ADDED VALUE Tier 1 $3,450
• 50% bonus impressions for LTA members Tier 2 $5,750
• Free creative assistance included Tier 3 $11,500
SPACE & MATERIALS DEADLINES
Three weeks prior to launch
CHANNEL IMPRESSIONS SOJERN MATCH TOTAL IMPRESSIONS
IMPRESSIONS
TIER 1
Display 400,000 200,000 600,000
Native 333,333 166,667 500,000
Video 142,857 71,429 214, 286
TIER 2
Display 666,667 333,333 1,000,000
Native 555,556 277,777 833,333
Video 238,095 119,048 357, 143
TIER 3
Display 1,333,333 666,667 2,000,000
Native 1,111,111 555,556 1,666,667
Video 476,191 238,095 714,286
AD SPECS
Display Ads - 728x90, 300x250, 160x600, 300x600, URL
Native Ads - Sojern will send you a template to complete and will build the ads for you Ad Representative
Video Ads - :15 or :30 Brenda Armstrong • Brenda.Armstrong@sojern.com
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
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