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ROVA – The Magazine for Epic Road Trips

eNewsletter Program Individual Buy OUTDOOR TRAVEL

The ROVA eNewsletter is a digital content extension of ROVA – The Magazine for Epic
Road Trips. Targeted to a highly engaged and passionate audience, this program delivers
issue previews, exclusive content, and brand alignment opportunities reaching road trip and
outdoor adventure travel enthusiasts. With a $375M* economic impact from this travel
sector in Louisiana alone, this platform provides strategic value for destinations focused on
road trips, camping, and all activities these visitors engage in. ROVA reaches The New
Travel Leaders!

CAMPAIGN DETAILS
• Frequency: Deployed 2x per month
• Reach: Sent to 3,800 opt-in
ROVA readers
• Schedule: Choose your preferred
month for inclusion
• Special Timing: February and March
PROGRAM
editions coincide with the Louisiana
PLACEMENT SPECS Trip Planner section and Louisiana
ROVA Select eNewsletter Banner 600 x 90 px + URL feature in ROVA Magazine

Added Value: ROVAmag.com Web Banner 728 x 90 px + URL LTA MEMBER RATE
$1,950 per eNewsletter Ad Banner

ADDED VALUE OPTIONS SPACE & MATERIALS DEADLINES

When placing a banner in 1 eNewsletter: One month prior to the scheduled
Option 1
728x90 banner + URL on ROVAmag.com for 4 weeks newsletter month.

When placing a banner in 2 eNewsletters:
Option 2 + 50 words + 1 image in one eNewsletter + 728x90 banner + URL
on ROVAmag.com for 4 weeks

Added Value Banner on rovamag.com is rotating

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, Ad Representative
Madelyn A. Roberts
emails must specify program and company name in the subject line. Madelyn.roberts1@gmail.com

*RVIA Economic Impact Study 2022

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