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Texas Monthly

Co-op Ad LIFESTYLE

For over 50 years, Texas Monthly has been the trusted voice on all things Texan. With a
readership of over 2.9 million and a strong presence in Louisiana’s top feeder market, Texas
Monthly offers unmatched access to highly engaged travelers actively seeking new domestic
destinations. Print placements in Texas Monthly align your brand with award-winning editorial
content and provide broad visibility to affluent, travel-hungry Texans.

Audience:
• 2.9 million readers
• 52% male / 48% female
• 31% more likely to say “travel is one of my passions”
• 25% more likely than the average Texan to vacation in the U.S. in the next 12 months
• 65% more likely to visit cultural/historic sites
• 95% seek local cuisine on vacation
ISSUE

March 2026 - Spring Travel
May 2026 - Summer Travel
August 2026 - Gaming & LA State Guide
AD SPECS September 2026 - Fall Travel
Full Page: 8.375”w x 10.75”h November 2026 - Winter Travel
1/2 Page: 8.375”w x 5.475”h
1/3 Page: 3.0625”w x 10.75”h March 2027 - Spring Travel
• CMYK ad saved as a press quality PDF or PDF/X-1a May 2027 - Summer Travel
• Fonts embedded or converted to outlines
MARKET/CIRCULATION
MEDIA/DELIVERY Total Circulation: 270,853
Email ad materials to marketing@louisianatravelassociation.org, Primary Market: Texas with regional
emails must specify program and company name in the subject line.
interest in Louisiana travel

LTA MEMBER RATE
Full Page $8,645
1/2 Page $6,629

1/3 Page $4,278

SPACE & MATERIALS DEADLINES
March 2026 - Dec 20, 2025

May 2026 - Feb 16, 2026
August 2026 - May 31, 2026
Ad Representative
Lorna Jennische • ljennische@texasmonthly.com September 2026 - June 25, 2026
November 2026 - Aug 25, 2026

March 2027 - Dec 19, 2026
May 2027 - Feb 15, 2027
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