Page 100 - LTAmarketingplan20222023flipbook

Small Market Meetings

Individual Ad MEETING PLANNING

Small Market Meetings was created to fill a niche in the billion-dollar meetings and convention
industry — the need for a publication that focuses exclusively on second and third tier meeting

destinations. Small Market Meetings is read in its print and digital formats 10 times a year by
more than 16,400 qualified meeting planners nationwide.
Our meeting planners serve the following markets:
• Corporate - 55%

• Association - 43%
ISSUE
• Educational - 34%
February 2022: The South Meeting
• Sales - 19%
Guide (includes Louisiana editorial)
• Technology - 7%
March 2022: CVB Services feature
• Other - 35%
May 2022: Diversity & Inclusion and

MARKET/CIRCULATION: Colleges & Universities articles
Small Market Meetings magazine is mailed to 10,000 meetings planner June 2022: Convention Centers
professionals who are looking for second and third tiered destinations to host Nov/Dec 2022: SMM Directory issue
their conferences, board meetings, corporate retreats, incentive trips, sporting
events and other types of meetings. and Lake Charles, LA feature
February 2023: The South Meeting
When you advertise in print, your ad is also included in the digital edition version
of the magazine that is emailed to over 6,500 online readers via our twice Guide (includes Louisiana editorial)
monthly e-newsletter, Meetings at a Glance and is archived on our website for
one year. LTA MEMBER RATE

ADDED VALUE Full Page $2,070
• Partners Link on smallmarketmeetings.com 2/3 Page $1,840
• Advertisers Page in our SiteVisit link on our website for one year
• Your video on our website for one year 1/2 Page $1,495
1/3 Page $1,035
AD SPECS
Full page ad for bleed - 9.25”w x 11.125 “h , Trim 9”w x 10.875”h 1/6 Page $747.50
Live area 8.5”w x 10.375”h
2/3 page ad - 5”w x 9.25”h SPACE & MATERIALS DEADLINES
1/2 page ad horizontal - 8”w x 4.5”h February 2022 - December 20, 2021
1/2 page ad vertical - 3.9”w x 9.25”h
1/3 page ad box - 5”w x 4.5”h March 2022 - January 10, 2022
1/3 page as vertical - 2/5”w x 9.25”h May 2022 - March 20, 2022
1/6 page ad - 2.5”w x 4.5’h June 2022 - April 20, 2022
• PDF files preferred Nov/Dec 2022 - September 20, 2022
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines February 2023 - December 20, 2022

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, emails must
specify program and company name in the subject line. Ad Representative
Kelly Tyner • Kelly@grouptravelleader.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
100