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Leisure Group Travel
Individual Ad
America’s leading group travel publication and website! Each edition of Leisure Group Travel is
new and inviting – opening up a world of travel possibilities for subscribers. Alongside award-
winning destinations articles, readers discover insightful columns on industry best practices.
Leisure Group Travel’s iTrack is the only comprehensive ROI tracking program in the group
travel industry. 30,000+ leads delivered annually!
ISSUE
April 2022 & 2023
Travel South edition
October 2022
ADDED VALUE Women’s Travel edition plus
• Purchase three or more ads (any size) during the 18-month cycle and receive a
complimentary Site InSpection content marketing feature Shopping Destinations
December 2022
• Purchase three or more half page ads and also receive a geo-targeted ABA/NTA Preview edition plus
160x600 skyscraper banner to appear on all Louisiana editorial pages Heritage and History
AD SPECS MARKET/CIRCULATION
Full page - non bleed- 7.325”w x 9.325”h 20,000 group travel planners including tour
Full bleed - 8.75”w x 10.75”h operators, bus companies, banks, churches,
1/2 page - 7.5”w x 4.75”h niche affinity groups + bonus distribution at
1/3 page square - 4.75”w x 4.75”h 30 trade shows.
1/3 page vertical - 2.325”w x 9.625”h
1/4 page - 3.5”w x 4.75”h
1/6 page horizontal - 4.75”w x 2.325”h LTA MEMBER RATE
1/6 vertical - 2.325”w x 4.75”h Full page $4,790
• PDF files preferred 1/2 page $2,904
• CMYK, high resolution ad saved as a press quality PDF 1/3 page $2,250
• Fonts embedded or converted to outlines
1/4 page $1,692
1/6 page $900
MEDIA/DELIVERY Itinerary $2500 (Full-page 3-day
Email ad materials to marketing@louisianatravelassociation.org, emails must custom written itinerary)
specify program and company name in the subject line.
SPACE & MATERIALS DEADLINES
April 2022 - February 10, 2022
October 2022 - August 10, 2022
December 2022 - October 10, 2022
Ad Representative • Cheryl Rash April 2023 - February 10, 2023
cheryl@ptmgroups.com
Contract or Insertion Order and Ad Materials are sent directly to LTA
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